Key Insights Of The Market
The number of restaurants and sandwich cafés in the Kingdom reached approximately 71,000 by mid-2023, reflecting the expansion of this sector as an integral part of daily life in society.
The average annual individual spending on restaurants and cafés in Saudi Arabia is $437 per year, significantly lower than the Gulf Cooperation Council (GCC) average of $620 per year
The sector is witnessing significant growth due to changing consumer behavior, with people spending more time in social settings and looking for comfortable environments to relax.
How to choose the right sandwich?
Before diving into menu selection, it’s essential to understand what influences customer choices when ordering sandwiches in Saudi Arabia.
- Bread Type
- Filling
- Price Range
Bread Type
The type of bread sets the foundation for every sandwich. Choosing the right bread enhances flavor, improves texture, and boosts sales.
Ciabatta
Artisan cafes, premium sandwiches
Popular fillings: Peri Chicken, Shawarma Chicken, Akawi Cheese
Club Sandwich
All-day cafes, versatile options
Popular fillings: Caesar Chicken, Cheddar Cheese, Mexican Chicken
.
Tortilla Wraps
Fast-moving cafés, takeaway
Popular fillings: Chicken Roll, Spicy Falafel, Chipotle Chicken
Multigrain & Oat Bread.
Health-conscious customers
Popular fillings: Turkey, Ranch Chicken, Halloumi & Pesto
Pricing Strategy
Pricing should be based on ingredient costs, portion sizes, and perceived value. Here’s how to set the right price points.
Pricing Tips
✔ Combo Deals Work Best, pairing a sandwich with a coffee or juice increases sales.
✔ Highlight Bestsellers, featuring top-selling sandwiches on the menu drives demand.
Menu Demo
Conclusion
Choosing the perfect sandwich menu involves understanding customer preferences, selecting the right bread, curating attractive fillings, and pricing effectively.
By offering a diverse, well-balanced sandwich menu, coffee shop operators in Saudi Arabia can increase sales, enhance customer satisfaction, and strengthen brand loyalty.
